As we approach our 10th anniversary, we’ve been talking a good deal about the early days at The Armarium Press. One of the questions we’ve been asked most over the years (other than “so, what is an armarium?”) is how we came up with the name for the good news about retailing series.
In fact, we didn’t come up with the name at all. It just came to us. We’d been talking about how negative some of the other how-to business guides had been of late. Especially those which described their readers as “dummies” or “idiots.” Eddy Kay’s books promised to educate with words of inspiration and promote ideas that would instill real hope and change for small-business owners. There was a good reason he’d been dubbed Mr. Good News by his happy clients a long time back.
