Nothing like a quick road trip to Vegas! Sales trainer Eddy Kay was scheduled to teach a seminar at the 2002 AQUA Retail Conference and Expo earlier this month. The annual event for pool and spa retailers seemed the ideal forum for selling Kay’s book, Thriving in the Shadow of Giants: How to Find Success as an Independent Retailer –and for advertising the news that his first book got a mention in Publisher’s Weekly.
So, The Armarium Press team hit the road for Las Vegas, driving in and out from Los Angeles in a single exhausting and highly rewarding day. In between seminar duties, the good news about retailing series author autographed books at our table and kept everyone laughing at his trademark Eddy Kay jokes.
Come 5:00, we kicked off our heels and changed back into driving togs–remarking that it was probably the only time we’d ever visit Sin City and not see a single slot machine.