The Power of the Press Release – News from an Armarium Editorial Services Client

Bead Divine owner Cari Ordway shows off the front page of the Laconia Citizen featuring her store opening in downtown Laconia.When we decided to split off an arm of The Armarium Press Inc. under the name Armarium Editorial Services last year, the intention was for the new division to “do for outside clients the same kinds of things we do internally for our book projects, such as writing press releases and content for marketing materials,” as my business partner Carmen Madrid explains it. We know the thrill of seeing our own company name in print — whether in a national publication like Publisher’s Weekly or in the local newspaper that everyone in town reads — and we want to help other businesses achieve that level of exposure as well.

Client Cari Ordway, seen beaming here with Wednesday’s issue of the Laconia Citizen, made the tough decision earlier this year to open a brick-and-mortar retail location for her business, Bead Divine LLC. (Bead Divine LLC sells beaded jewelry and other items, as well as beading supplies for everyone from beginners to professional artists. Classes and retreats, kids summer camps, and ladies nights are some of the many projects this dynamic entrepreneur already has going or in the works! With more than 14 million U.S. households taking part in the beading and jewelry-making hobby, Cari has no shortage of potential customers even here in the less-populous Granite State.)

Attending Tuesday’s ribbon-cutting ceremony was the head of the Lakes Region Chamber of Commerce, neighboring business owners, and the news editor of the Laconia Citizen. Cari tells us that a number of people have stopped into the store after reading either the Citizen‘s front-page feature article or the article that appeared in Tuesday’s edition of The Laconia Daily Sun. Such positive local media coverage is a great foundation for a media campaign such as the one Armarium Editorial Services has put together for Bead Divine.

The store’s grand opening is this Saturday.

For more on Cari Ordway’s new venture and all that Bead Divine has to offer, head over to the Bead Divine website. For how Armarium Editorial Services can help your business, check out our other website dedicated just to that aspect of our company. And if you really visited us today to read about Chaucer’s latest antics and activities, why not sign up for his newsletter by joining the Happy Tails Fan Club in the column to the right?? We’re working on a new issue of The Chaucer Gazette for distribution next week.

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